An innovative company focused on physical exercise, leveraging the most advanced technological standards and SW and HW solutions. It currently establishes an indirect connection with the digital health sector, as its products include features that enable the measurement of specific physiological parameters of the human body (e.g. the number of calories burned during physical exercise). With extensive know-how in sensing technology, the company will be responsible for implementing sensors in the medication dispenser, enabling the correct delivery of medication to users. Equipped with advanced expertise in AI, machine learning and data analysis, BHOUT will play a crucial role in ensuring the operational effectiveness of the MAP02 system. In this way, BHOUT positions itself not only as an innovative entity in the field of (technological) fitness, but also as a transformative player in the digital health sector, contributing to more effective medication management and, consequently, to an improved quality of life for users. This strategy is not limited to strengthening its influence in the current market, but also to building a firm foundation for expansion into new and other global markets. By entering the digital health, hospital and pharmaceutical sectors, BHOUT will have the opportunity to broaden its product range, thereby reducing its dependence on a single product line and mitigating the risks associated with the market.